Aspirations Fling

An Aspirations Fling is a meeting for executives and stock plan staff from private companies preparing their stock plans for an IPO, rapid growth, or liquidity event. This meeting is a must-attend for any company facing the changes and challenges that come with an IPO. CEP and CPE credit will be offered for this session.

Most Recent Aspirations Fling with Certent

Getting It Right The First Time:  Equity Plan Design and Vendor Selection

Description: An IPO is an exciting time for a company. But two of the most crucial items that set the company’s roadmap for the next 5 to 10 years are frequently an afterthought: plan design and vendor selection. These items are expensive and difficult to change if the company doesn’t get it right the first time. Join our seasoned panel of experts to discuss what you should be thinking about when designing a plan that is tailored to your company’s needs and how not to get stuck with a one-size fits all vendor.

Questions about this event? Email:

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Interested in Sponsoring an Aspirations Fling?


Lori Drenkhahn, Certent
Lori has over 15 years’ experience in equity compensation, implementation, broker services and advisory services. In her role as Vice President of Implementation Services, Lori is dedicated to providing Certent customers outstanding implementation experiences and building customer and partner relationships. Prior to joining Certent, Lori was a Financial Analyst with Bank of America Merrill Lynch.

Sorrell Johnson, CEP, Stock & Option Solutions, Inc.
Sorrell began working in equity compensation in 1997 and has held equity management positions at NetApp, Redback Networks and Ariba, an SAP company. She currently works for Stock & Option Solutions as a Senior Equity Compensation Consultant. Her areas of expertise include streamlining day to day operations activity, plan design, building and maintaining stakeholder relationships, mergers and acquisitions, Section 16 filings and insider trading compliance. She has experience in global equity compliance in over 50 countries.

Sarah Roberts, CEP, Stock & Option Solutions, Inc.
Sarah has been a Senior Equity Consultant in the People Solutions group at Stock & Option Solutions (SOS) for over 5 years, working with clients throughout the country on projects ranging from interim equity plan management to IPOs and acquisitions. With over 15 year of experience as an equity plan consultant, and more than 15 years working in corporate finance and personal financial planning, Sarah has a broad and deep background uniquely suited to equity administration. At SOS, she coordinates the Tax Specialization Team and Best Practices Committee. She teaches the NCEO review tax course for the Level 1 CEP exam, and wrote the Communications chapter in the CEPI’s recent update of its Stock Option GPS. Sarah holds an MBA in Finance and Accounting from the Anderson School at UCLA, a BA from Mills College, and has been a CEP since 2007.

CPE & CEP Credit Policies

Certified Public Accountants (CPA)

Certified Public Accountants (CPA) are entitled to earn up to 2 CPE Credits. The Program level for this session is designated in the workshop description with the notation I for basic, II for intermediate, and III for advanced. Sessions designated as basic (I) have no prerequisites and are designed for individuals new to the topic or those with limited experience. Intermediate sessions (II) build upon topics discussed in the basic program and are suited for individuals with 3-5 years experience in the field or commensurate education. Advanced sessions (III) are most useful for individuals with more than 5 years experience or commensurate education in the designated topic. These sessions focus on the development of in-depth or specialized knowledge. The instructional method is group-live with no required pre-requisites or advanced preparation. Stock & Option Solutions is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

Certified Equity Professionals (CEP)

Certified Equity Professionals (CEP) are entitled to earn up to 1.75 hours of continuing education credit. CEP designees are required to complete and report 30 hours of industry-related continuing education (CE) every two years in order to continue using the CEP designation. No certification of attendance of this Aspirations Fling is required. Simply complete the Continuing Education Application and choose the Aspirations session(s) you attended from the drop down menu. For more information, visit the CEPI website.

Attendance and Record Retention Policy

All attendees requesting CPE credit are required to sign in and out of each workshop with a room monitor assigned to each workshop. Credit is provided only for the amount of time spent in the program. Records of attendee participation in an SOS conference and webinar program will be kept for 5 years. A list of all program attendees including attendee name, job title, company, phone number, email address, number of credits earned and date of attendance will be maintained for each session offered. Records will be updated at the conclusion of each session. Additionally, for each session offered, the program outline/materials, evaluation forms, and the names of all speakers or discussion leaders and their credentials will be retained for 5 years. All attendance and registration records are retained in a secure location to protect attendee’s personal information.

Cancellation and Substitution Policy

Cancellations must be received by 5pm PT on 09/26/16 to be eligible for a refund of any fees paid. To cancel your registration, please send an email to All registration fees are considered forfeited for cancellation requests made after this date.

Complaint Resolution Policy

We welcome all opportunities to address any issues with the educational services provided by SOS. All questions and issues related to an SOS educational conference or webinar must be written and should be sent to Complaints will be reviewed and The SOS Management Team will decide how to address the complaint. The complaint must contain the name, address, phone number/e-mail address of the person submitting the complaint, as well as a full description of the issue/complaint. All complaints submitted will receive a written response.

Course Material Update Policy

SOS conference materials are based on the latest information available at the time the program is planned. Materials are developed by the speakers for each session and reviewed by a third-party subject matter expert. If the course is repeated, subsequent revisions are made to accommodate needs identified by registrants or to reflect emerging issues within the industry at least once per year to verify the currency of the content. All existing courses are reviewed regularly, and consider attendee evaluations, feedback, and changes in industry standards in implementing changes to program design.